TikTok Ads can reach 884.9 million adults (18% of adult internet users) who are over the age of 18. In addition, the typical TikTok subscriber spends about 20 hours a month using the app around the globe.
The key lesson? With 57% of TikTok Ads viewers being female, advertising on the platform may be very profitable, especially if you’re targeting the female demographic. Here’s How To Get An Ad On TikTok that your advertisements are achieving their full potential.
TikTok Ad: Types
What is the main advantage of having TikTok campaigns? Artistic liberty! There are many ad formats available that fit the objectives of your brand. Before we dive into the specifics, though, remember that artists can improve performance for all kinds of TikTok commercials.
When users go through the “For You Page,” these TikTok advertisements appear (FYP). Although movies between 9 and 15 seconds seem to be the “sweet spot,” in-feed advertisements can last up to 60 seconds. By liking, commenting, and sharing these adverts, TikTokers can interact with them. However, it is also possible to skip these advertisements.
Brands can include a call-to-action button directing viewers to a landing page in these TikTok ads. In-feed ads can be effective if you aim to increase visitors or sales from TikTok.
Rather than starting from scratch, marketers can employ spark advertisements to promote user videos and their already-existing TikTok content.
These advertisements have the same feel and appearance as In-Feed adverts. This is because they show up in-feed without interfering with scrolling.
With Spark advertisements, however, you may connect to a TikTok account rather than merely a landing page, unlike In-Feed ads. Viewers can go straight to the original poster as these advertisements are linked to a real TikTok account.
Ads Taking Over Brands
When someone opens TikTok, these full-screen advertisements appear on the FYP. They are made with 3 to 5-second videos (or 3-second graphics) that drive users to a landing page or Hashtag Challenge. Depending on the goal of their campaign, brands can select either option.
Every day, TikTokers only see one Branded Takeover advertisement. This makes them more expensive but also reduces competition for the ad space.
Branded Challenge Ads with Hashtags
The Discover Page on TikTok contains several sponsored hashtag challenges at the top. This type of advertising promotes user-generated content and increases engagement (8.5%) on average.
Detailed Instructions: How To Get An Ad On Tiktok
Let’s discuss How To Get An Ad On TikTok
Establish a login
Launch the TikTok Ads Manager first, then select the Campaign option from the top menu. Select Start on the Campaign page.
Create an account
Enter the essential details about your company in the boxes, such as your time zone, chosen billing currency, and the nation or area in which you are located.
Type in your company’s details
Take particular note of the box on the company website. The website URL for your business must be entered in the following format: tiktok.com. Your website must be functional, have all the necessary contact details, clearly advertise a product or service, and be pertinent to the offering you wish to promote to pass the account review.
Enter your account details.
Once all the information has been entered and verified, click the “Submit” button on the page’s page’s bottom. After reviewing your data, we’ll notify you within a day whether your account has been accepted.
Why TikTok keeps your ad banned
The advertisement you create will be published after you finish it. It will first be reviewed by the TikTok algorithm, which could take up to a day. TikTok may occasionally suspend an advertisement.
- Typos or mistakes in the wording. Say “Season sale,” for instance.
- A problem with the music or video. Your video and soundtrack should be of the highest caliber. Video with pixels or stripes is not allowed.
- Variations in the products. The call-to-action (CTA), description, graphics, videos, and ad caption must all match the landing page’s marketed good or service. For instance, the price in the advertisement must match your business’sbusiness’s price.
- An unresponsive or slow landing page. Verify that your website is mobile-friendly. Your store’sstore’s legal pages and contacts must be specified.
- Content for adults. Sometimes, TikTok algorithms may deem your advertisement inappropriate if your model overexposes their body, even if they aren’t fully nude. Skip any content that is disturbing or provocative.
Advantages of TikTok Advertising
Increase Sales of Post-Business Videos
Businesses have found great success with TikTok’s marketing, as consumer spending topped $914.4 million in 2022 and is projected to reach $6.3 billion throughout a lifetime.
TikTok gives businesses a special chance to foster ties with and loyalty from their customers. Compared to other social media platforms, its users are likelier to develop an emotional bond with brands they encounter on the network. This approach is highly productive in increasing revenue and establishing dependable customer-brand bonds.
It’s Possible to Raise Brand Awareness Considerably
It’s important to note that TikTok today has more than 1 billion active monthly users. In light of this, TikTok marketing will provide you with a vast pool of prospective prospects. Leads that your company wouldn’t wouldn’t normally receive.
Using TikTok for Advertising Is Simple
TikTok is available to everyone with a smartphone for marketing purposes. The platform’splatform’s goal is not to produce polished, pre-written videos. This feature has enabled new producers to continuously appear on the app, developing their distinct audiences and frequently appearing on the “For You” page.
International Presence Is Increasing
Covid-19’sCovid-19’s audience is predicted to continue growing, and it was a major factor in the rise of TikTok users. During country lockdowns, people were stranded at home and turned to the internet for new entertainment.
Frequently Asked Questions
How are adverts made on TikTok?
Create a TikTok Ads account first, then select your campaign’s goal. Choose your target market, decide on the ad placement, give your campaign a name, and allocate your marketing budget. Create your adverts and decide on a campaign timeline.
Which kind of companies ought to employ TikTok advertising?
One option for businesses on TikTok is to experiment with TikTok advertisements. Nevertheless, TikTok ads could be effective for merchants aiming to reach younger consumers.
Is TikTok advertising effective?
TikTok is a great venue for advertising because of its growing user base. One of the most downloaded apps, TikTok has users in more than 150 countries. Moreover, TikTok adverts may appear on other platform functionalities. By TikTok, you can target the right audience according to their age, gender, location, interests, and more.
To sum up,
TikTok advertising is comparable to that on different social media platforms that you are already familiar with. With its self-service ad manager, TikTok offers an intuitive advertising approach that is quick to understand and effectively handle. This post regarding How To Get An Ad On TikTok was hopefully interesting to you.